George Bernard Shaw said ‘The single biggest problem in communication is the illusion that it has taken place’. This same quote was used by Tim Fargo in his foreword to my book ‘Mug and Tweet’ and has been used by communicators over the decades, to question the effectiveness of our communication. I work alongside Steve Maraboli, who is in my opinion one of the greatest Human Behaviour specialists ever, and he always asks that we observe the behaviour of others and more importantly our own behaviour. The real question that needs to be asked by ourselves, of ourselves is: What were we thinking that caused us to say and do what we did? Did our actions communicate effectively? More importantly what was our attitude towards the people we were communicating with, did we take into account what John Maxwell has always said ‘People don’t care how much you know, until they know…